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Numerous different media are plausibly applied to the advertising promotion of a firm such as newspapers, magazines, radios, televisions, direct mails, telemarketing, outdoor and transportation advertising and Internet to make its marketing goals reachable.  Different kinds of advertising media are actually featured with different trails.  For example, newspapers mean one of the traditional media to promote business without any exception to whatever small or large business organizations.  Newspapers can make advertising firms with the promoting effect widely exerted in a specific geographical zone.  However, newspapers are always listed with numerous advertising commercials, no doubt, also including your competitors'.  It is naturally required for your advertisement to win over your competitors'.  Therefore, choosing a right advertising medium becomes a critical issue.  Embarrassed by tight advertising budget, you can save advertising cost yet maximize its impact.  It is crucially important for small business organizations because every cent in your pocket really counts.  They will never advertise to chase after a mania blindly.  Instead, they can bring in the maximum proficient through investment.  In other words, their advertising activities should increase sales and improve profitability.